Choose one of these factors and explain why it is important and how the authors support this conclusion

The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion.

Each question needs to be a 150 words each.

No plagarism