Choose only one innovative market sector, and using the Plunket Research Online Database
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Choose only one innovative market sector, and using the Plunket Research Online Database
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Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following: I chose games, apps and social media as my market sector.
- Summary of the market analysis and anticipated consumer needs
- Competitive forces
- Create a prototype of one potential product or service using the “Layers of the Product” (Salomon et al., 2017, p. 236)
- Use images, designs, or blueprints
- Outline potential market and marketing challenges
