Collaborative Learning Community: Strategic Marketing Plan

Collaborative Learning Community: Strategic Marketing Plan

Your team will revise according to your instructor feedback and add to your Strategic Marketing Plan Draft to compose your final plan (3000-4500 words).

The Strategic Marketing Plan will include the following sections

8) Marketing Program

• Product strategy
• Pricing strategy
• Promotion strategy
• Distribution strategy
• Competitive strategy

(9) Financial Data and Projections

• Past Sales revenue
• Five-year Income and Cash-Flow projections

(10) Implementation Plan

(11) Evaluation and Control

(12) APA References