Collaborative Learning Community: Strategic Marketing Plan


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Collaborative Learning Community: Strategic Marketing Plan


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Collaborative Learning Community: Strategic Marketing Plan

Your team will revise according to your instructor feedback and add to your Strategic Marketing Plan Draft to compose your final plan (3000-4500 words).

The Strategic Marketing Plan will include the following sections

8) Marketing Program

  • Product strategy
  • Pricing strategy
  • Promotion strategy
  • Distribution strategy
  • Competitive strategy

(9) Financial Data and Projections

  • Past Sales revenue
  • Five-year Income and Cash-Flow projections

(10) Implementation Plan

(11) Evaluation and Control

(12) APA References