Companies like Rolex or Channel do not engage in e-commerce. It is because exclusivity, pricing, or just there is against their Business Model strategy?
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Companies like Rolex or Channel do not engage in e-commerce. It is because exclusivity, pricing, or just there is against their Business Model strategy?
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a) Companies like Rolex or Channel do not engage in e-commerce. It is because exclusivity, pricing, or just there is against their Business Model strategy? Are other luxury firms selling online?
300 words
b) In your opinion, it is cheaper to sell online for the same company?
If that is the case, why those savings are not (or shouldn’t be) transferred to the customer in order to be more competitive in the market?
200 words
c) Following the e-commerce trends in the developed countries, is the consumer transforming the offline behavior to a 100% electronic behavior (e-consumer)?
