Compare and contrast these two coffee chains in terms of the major retail marketing decisions such as retail positioning, product assortment, store location and store atmospherics
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Compare and contrast these two coffee chains in terms of the major retail marketing decisions such as retail positioning, product assortment, store location and store atmospherics
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Visit www.starbucks.com and www.costa.co.uk. Compare and contrast these two coffee chains in terms of the major retail marketing decisions such as retail positioning, product assortment, store location and store atmospherics.
