Compare and contrast two countries from two different regions in terms of the advantages and risks they present for a firm’s market entry
The report on country comparisons is based on assessing various risks: cross-cultural, financial/currency, country (political, legal, government intervention etc.) commercial risks (competitiveness, partner selection, timing of entry, operational issues, strategy execution issues etc) to evaluate attractive options for entry (i.e. options which are consistent with achieving competitive advantage). Consider the following factors which are considered highly relevant to country attractiveness and assessment of risk to international business entry and operations: Macro-level political and social context, macro-level openness of the economy, product markets, labour markets and capital markets. In your analysis, focus on how culture and institutional frameworks of the countries affect ethics, CSR, sustainability, and responsible international strategy and management practices. Analyze country-specific characteristics and factors which are not reflected in traditional indicators/measurements. Map each country’s institutional context to explore any institutional voids. In your conclusion, based on the findings of your analysis, state which country/market is the more attractive entry option. The report should be in the style of a business report with a clear executive summary, introduction, discussion sections, recommendations and a conclusion (plus any appropriately cited references and appendices which are not counted as part of the overall assessment word count). References to be presented as per Harvard referencing style. Harvard referencing country would be China and another country from a different region MARKING CRITERIA The report must demonstrate critical analysis, research, application and decision making. You should demonstrate evidence (sources of information, research and analysis of selected countries information), content, theory and analysis (application of relevant theories, models, and concepts to justify risks and opportunities) and recommendations drawn from analysis, discussion and synthesis.
