Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?

Question 1 should be answered in two pages.

1. Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?

Question 2 should be answered in 1 page

2. Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?

Question 3 should be answered in 1 page

3. Describe Carlsberg A/S’ international corporate-level strategy.

Question 4 should be answered in 1 page

4. Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.