Consider the purpose and process of marketing at PepsiCola
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Consider the purpose and process of marketing at PepsiCola
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Start with the Definition of Marketing – more than advertising, or creating a new product- consider the purpose and process of marketing at PepsiCola identify the utility(ies) this company’s marketing must provide. What marketing strategies does the company use? Provide examples. What is the company’s relationship marketing position? How does the company nurture customer relationships? Please use academic sources, company’s website, etc. from 2 to 3 sources
