Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions
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Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions
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Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?
