Consumer perception may differ from reality. Why this is so?
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Consumer perception may differ from reality. Why this is so?
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1.Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry.
2.Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg’s theory affect sellers’ marketing strategy? Use examples from the food industry to illustrate your point.
