Costa Coffee expansion in Brazil
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Costa Coffee expansion in Brazil
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Coca-Cola has acquired Costa Coffee, which is large coffee chain based in London. It has locations throughout the Eastern Hemisphere.
Assume that Costa Coffee wants to expand into the Western Hemisphere, beginning with Brazil. Starbucks has a significant and growing presence in Brazil.
Review the following and respond to the questions. A suggestion is to have the team members discuss all five questions, but divide up the research and writing, with each team member taking a particular question.
