Create a name for the product and creat the following components of a marketing plan for the next year

Using this marketing Scenario: Caninantics is a start -up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants ato start marketing this product and then branch into other canine accessories by the end of the year.

Assignement:

Create a name for the product and creat the following components of a marketing plan for the next year. The plan should include: 1. Situational Analysis, 2. Marketing Strategy, 3. Financials,4. Controls. The situational analysis must include(but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself. See example attached pdf “Marketing Plan example”