Create a name for the product and create the following components of a marketing plan for the next year

Marketing Scenario: Arimount a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days-even after showering. Arimount has been in the hyginene market for 20 years with an average return on investment. They would like to top the market share with this innovative product.

Assignment: Create a name for the product and create the following components of a marketing plan for the next year. The marketing plan should include 1. Situational Analysis, 2. Marketing Strategy, 3. Financials, 4. Controls. The situational analysis must include(but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support data with sources no more than 5 years old. You will be creating the financial information for your company yourself. Attached is an example of the marketing plan. Use Microsoft Word to create the marketing pla, but the style and lay out you choose is up to you. Be sure whatever style you choose stays within APA formatting requirements for written reports. Make sure the plan is grammatically correct, addresses the key ideas.