Create a new positioning statement for your product, and provide justification for your new positioning strategy

New Product Launch Marketing Plan, Part II, Coach’s Inc. Solar Purses

•Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

•Create a new positioning statement for your product, and provide justification for your new positioning strategy.