Create crisis communication messages in different channels to deal with the situation

Joshi, a banker by profession, recently purchased his dream car – Megan Succour – with the savings of five years. Engineered in India, the car model demonstrated Megan’s proven capability to achieve excellence in safety design and performance. The company claimed good protection for both adult head and neck, marginal protection for the driver’s chest, and adequate passenger chest protection. Succour has been rated 4.5 out of 5 in experts’ review of safety features, and has won the best car award from NDTV Autocar. On Sunday 27 March 2022 morning, Joshi went for a ride in his new car, along with his friend Vishal. They met with an accident and were admitted to hospital by first responders, where they are currently past the critical stage. It was observed that the airbag did not deploy at the time of the crash. The incident came to the spotlight in media channels, raising a question mark on the model’s safety credentials. Social media were flooded with criticism. Share prices of the company also witnessed a major downslide. As a leader of the crisis management team at Megan, you have been entrusted with the task of dealing with the crisis – reach out to the victims, prevent further airbag failures, implement product recalls, and work towards regaining the company’s lost credibility. Create crisis communication messages in different channels to deal with the situation (Note: Oral messages may be skipped)