Create the Marketing Objectives, Situational Analysis, and Budget portion of the Marketing Communications Plan

Create the Marketing Objectives, Situational Analysis, and Budget portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:

• In 50 words list and explain the marketing objectives.
• In 200 words complete a Situational analysis.
• In 50 words, explain the budget in terms of percentage allocated to each communication vehicle. (This may change in the final plan).
• Using feedback, update and make changes to the previous section of the plan.
• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd print) when writing and submitting assignments and papers.

• APA Format