Critically assess how responsible marketing and sales cultures are created and maintained within contemporary organisations

You are required to produce a report assessing the importance of developing effective sales and marketing teams within a contemporary organisation of your choice. Your report should consider the following points: 1. Critically assess how responsible marketing and sales cultures are created and maintained within contemporary organisations • Critically assess strategies for developing responsible sales and marketing cultures and how they may be maintained within your chosen organisation • Evaluate the importance of establishing effective sales and marketing cultures within the chosen organisation 2. Analyse the leadership and ethical challenges faced by sales and marketing managers • Explain how to demonstrate encouragement and support of team members to complete tasks and achieve objectives and how to steer a team through difficulties and challenges, including conflict. • Explain how to monitor progress and quality of work and provide constructive feedback and how to provide recognition when objectives are achieved. • Critically assess the ethical dilemmas faced by sales and marketing managers in your chosen organisation’s sector. 3. Explain and justify the importance of building trust, accountability, maintaining alignment and sharing of vision between sales and marketing managers, teams and the organisation • Explain how to make decisions considering the good of all stakeholders and foster collaboration within own team and between own team and other teams in the chosen organisation. • Explain how to demonstrate fair, principled behaviour, accountability for achieving own tasks and create accountability in team members. • Explain how to maintain alignment of organisation’s resources with its vision and goals, demonstrate consistency in strategy, structure and resource allocation at operational level and demonstrate own actions as being congruent with own words at interpersonal level. • Explain how to communicate a vision to own team, which articulates underlying values and sets the context in which goals are selected and pursued and how to have two-way communication with the team, enabling team members to ask questions, interpret the vision and see their role in achieving it. 4. Assess the effective decision-making and leadership skills required for a sales or marketing manager • Evaluate the relationship between leadership and management and a range of effective decision making and leadership skills for successful sales and marketing management in organisations. • Evaluate different styles of leadership and how to select and apply these to different situations and people within sales and marketing teams.