Critically evaluate Levitt’s view of global strategy

“The globalization of markets is at hand. With that, the multinational commercial world nears its end, and so does the multinational corporation…The multinational corporation operates in a number of countries, and adjusts its products and processes in each, at high relative cost. The global corporation operates with resolute constancy…it sells the same things in the same way everywhere” (Levitt, 1983). With reference to relevant literature, critically evaluate Levitt’s view of global strategy. For completing this assignment successfully, you must read carefully the module Revision material that is included in the relevant VLE section. In order to complete this activity you need to consider the following: (1) Utilise academic research using literature from journals, books, etc. (2) Undertake a critical evaluation making effective use of evidence and sources (3) Present findings in an appropriate format (ensure that Harvard referencing is used