Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book‘Market-Led Strategic Change’

Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book‘Market-Led Strategic Change’

Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book‘Market-Led Strategic Change’

You are required to illustrate your report with relevant examples using acompanies you are familiar with.

TWOmain parts to this chapter:

1.Contradictions in managing customer satisfaction & loyalty

2.Examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business