Customer Relationship Management -Detail how you will incorporate CRM into your plan
Using this template,complete your Final Plan which should include the following:
- Objectives & Mission Statement (from the Unit 2 Discussion Board)
- Target Market (Unit 2 Individual Project)
- Competition (Unit 2 Individual Project)
- Product/Service Features (various assignments)
- Core Strategy (Unit 3 Discussion Board)
- Marketing Mix: Communications & Promotion (Unit 3 Individual Project)
- Pricing Strategy (Unit 4 Discussion Board)
THE FINAL COMPONENTS:
Take the content you have already written in previous weeks and add the following components to create your final plan:
- Abstract, Introduction, Conclusion, Update your Reference List
- Channels of Distribution: Specify the type of distribution channel you will use and include rationale.
Research MUST include articles from the library’s full-text databases. This section should be 1-2 pages in length.
- Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.
Research MUST include articles from the library’s full-text databases. This section should be 1-2 pages in length.
The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA,please visitthe APA Lab. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 10-12 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion.The entire submission will be 13-18 pages in length.
