Define advertising campaign management

5-1. Define advertising campaign management.

5-2. What are the six stages of the hierarchy of effects model? Do they always occur in that order? Why or why not?

5-3. How are the three components of attitudes related to the hierarchy of effects model?

5-4. In a means–end chain, what are the means? The ends? How do they affect advertising design?

5-5. Why are visual elements in advertisement important? What is the relationship between visual and verbal elements? Can there be one without the other?