1. Define Needs, Wants, and Demands by your own experience.
2. Define Product/Market Expansion Grid(existing
product, New product, Existing markets, New Markets) and name products or services that fit into the Grid.
3. Why accepting heterogeneity is important in marketing? How is that important when applying to marketing mix(4p)? Give details.
4. Define brand development strategies and use ‘Harley Davidson Motors’ as an example to illustrate each concept.
5. You are launching an app. Describe your product/service and illustrate your strategies based on STP AND 4P.