Demand for events: Motivation and decision making

Look up the websites and read the associated readings for the following events, then answer the questions below: • Great Kiwi Beer Festival • Marlborough Wine and Food Festival • Hokanui Moonshiners’ Festival • Gindulgence: New Zealand’s Gin Festival 1. These events are all based on promoting alcoholic beverages to some extent. Comparing all of these events, how do you think the motivations of attendees at these events and between these events might differ? Use this week’s readings to frame your answer (4) 2. Selecting one of these events: Do you think the organisers of this event focus on generic or specific motives in advertising this event? What makes you say this? (2) CONSIDER (4/10): 3. Do you think it is true that for most events attended, generic motives are more powerful than specific motives? Is this more the case for some kinds of events than others? For some stakeholders more than others?