Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy

Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples to support your response.

My novel product would be a day care facility for pets, called Tender Loving Care: For Your Pets.  This facility would employ a veterinarian, veterinarian assistant, and volunteers who have a desire to give attention and love to these pets.  The facility would have a large outdoor play area for the animals to get exercise, fun, and fresh air.  The concept in taking in these animals is to keep the environment close to what they experience when they are home with their owner.  I would ask the owners to bring the pet’s food, treats, bowls, blankets, and toys in order for the pet to feel comfortable.  The staff would offer companionship, lots of attention, love, and threat the animal as if they were their very own.  I am very passionate about animals and treating them well.  I have seen too many mistreated and abused animals and later have seen how this has effective for the animals’ psyche.

This weeks discussion question which relates to the above answer from the previous week.

Week 7 Discussion 1

“Demand, Cost and Price” Please respond to the following:

• Referring to the same or service you came up with last week (Discussion 2, Part 2 See above), determine how you would assess demand for and the cost to deliver your service. Provide specific examples to support your response.
• Referring to the same service, set a price for your  service. Explain your rationale.