PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM
Describe a primary decision maker in example of target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS
Provide a brief profile target segment example using at least three of the following categories:
PART 3: REACHING THE CUSTOMER
Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.