Describe and evaluate three (3) of the corporation’s Internet marketing strategies and the competitive advantages its Website provides.


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Describe and evaluate three (3) of the corporation’s Internet marketing strategies and the competitive advantages its Website provides.


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Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organization’s Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year. Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.

# This is the actually question.

Describe and evaluate three (3) of the corporation’s Internet marketing strategies and the competitive advantages its Website provides.