Describe Apple’s strategy in terms of product differentiation and strategic alliances
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Describe Apple’s strategy in terms of product differentiation and strategic alliances
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We can describe Apple’s strategy in terms of product differentiation and strategic alliances. Product Differentiation Apple prides itself on its innovation. When reviewing the history of Apple, it is evident that this attitude permeated the company during its peaks of success. For instance, Apple pioneered the PDA market by introducing the Newton in 1993.
