Describe each of the four basic international business strategies
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Describe each of the four basic international business strategies
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The 4 types in international business strategy are Global Standardization Strategy, Transnational Strategy, International Strategy, & Localization Strategy. Describe each of the four basic international business strategies. Then, discuss these four strategies in terms of Porter’s “generic” strategies (which are Broad Low Cost, Focus Low Cost, Broad Differentiation, & Focus Differentiation).
