Describe how data mining can help the company by giving a specific example of how techniques such as clustering, classification, association rule mining, or anomaly detection can be applied

Suppose that you are employed as a data-mining consultant for an internet search engine company. Describe how data mining can help the company by giving a specific example of how techniques such as clustering, classification, association rule mining, or anomaly detection can be applied.

Cite the sources you use to make your response.