Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
· Consumer demographics
· Consumer psychographics
· Consumer behaviors
· A segment profile
Include detailed speaker notes and an APA-formatted reference slide with your presentation.