Describe what is meant by a consumer’s buying power. How might this affect a marketing strategy?

The Marketing Environment

Describe what is meant by a consumer’s buying power. How might this affect a marketing strategy? Give three examples.

Question 2:  Consumer Buying Behavior

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision? Explain using Apple or Microsoft as an example.

Question 3: Retailing, Direct Marketing, and Wholesaling

What is a store’s image, and how does it affect retailing strategy decisions?  Use a particular store to describe the effect image has on retailing strategy decisions.