Describe what type of marketing research Arimountwill need to use in order to support its market strategy

For the 2nd part of the marketing plan (1st part attached as refrence) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner. The answer to each question should be around 400 words using APA style.

Question #1. Describe what type of marketing research Arimountwill need to use in order to support its market strategy. Create a list of questions or issues that Arimountwill need to settle using marketing research.

Question#2. Describe how Arimountwill examine customer satisfaction, and what will you do to create customer loyalty? The answers are in relation to company and product discussed in the attached paper.