Design a marketing mix strategy with your target market(s) in mind
- A 36 years old mother who has a nine years old, She is a medium income earner, spend most of time working, Uses internet frequently in work, and interested in new technology products, Wants her kid to keep healthy while they are not around, Willing to pay up to $100 dollars to buy something beneficial for her child.
- the child themself
This is the question
“Design a marketing mix strategy with your target market(s) in mind. While the overall 4Ps are essential, focus on ‘product’ and ‘promotion’ for this task without an entire neglect to ‘price’ and ‘place’. Show an example of a promotional tool which will be used (for eg, a piece of advertisement or some other) in your presentation, based on what possible media your target market is likely to consume. Think about the overall marketing mix (4 Ps) in terms of what/how you want to communicate your message.”