Prior to beginning work on this discussion, review Chapter 13: Global Marketing Communications Decision I, and The Toyota Recall Crisis: Media Impact on Toyota’s Corporate Brand Reputation article.
The promotion (P) of the marketing mix includes advertising, public relations, sales promotion, personal selling, and direct marketing. When a company embraces integrated marketing communications, it recognizes that the various elements of a company’s communication strategy must be carefully coordinated.
Advertising:
Some global marketers believe in a “one world, one voice” approach to global advertising worldwide, which simply means people everywhere want the same products for the same reason. Other global marketers believe in a localized approach and are skeptical of the global-village argument and they assert that consumers still differ from country to country, and advertise to their respective countries.
Public Relations:
Public Relations (PR) “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Review the Toyota Crisis article carefully and search the web for more information needed to understand their case of PR.
Your initial discussion post should be 250 words.