For this assignment, you will be asked to ‘think strategically’ and develop a marketing mix for the new greenhouse on the Columbus Campus. Please save and submit as an rtf.doc. This assignment is worth 100 points. THOROUGH, COLLEGE-LEVEL work is EXPECTED! Because this is one of the most important concepts in Marketing, it is very likely that this will be part of your capstone paper during your last semester at CCC, so if you are pursuing an AAS degree in Business Administration from CCC, I encourage you to save this assignment for your own files too!
A bit of background: A greenhouse was recently built on the Columbus Campus in order for Ag students to learn how to grow, propagate, etc…types of vegetables, trees, flowers and plants. One of the short-term goals is to provide fresh, organic and sustainable vegetables to the cafeteria on campus; any excess vegetables will be donated to nonprofits like the Columbus City Mission. Long-term goals include sales to the community and this is where they need your marketing advice. You don’t have to know everything about this organization to help. Be creative and think like a ‘marketer’! The very FIRST thing you need to do is decide who their market is because all of the decisions you make when defining the 4 “Ps” will be done to serve the market you defined.
Now…based on the market segments you just defined, develop the marketing mix.