Develop a marketing plan for an existing product or service

Develop a marketing plan for an existing product or service

Throughout this course, you will develop a marketing plan for an existing product or service.  In each module, you will complete a component of your marketing plan.  A marketing plan serves to form the basis of a marketing strategy.

In this module, you will identify a product or service, and you will research, select, and submit a marketing template to use for developing your plan.  You may either explore existing marketing plans through Internet research, or you may use the following marketing template:

SAMPLE – Marketing Plan Template

The Formal Marketing Plan and Informal Marketing Plan links provide useful information for you to get started.  Also, the following sample marketing plan may be useful to gain a better understanding of the expectations for your final marketing plan project:

SAMPLE – Final Marketing Plan

Your final marketing plan must include the following information:

  • Introduction (including product/service, purpose, audience, and product life cycle)
  • Marketing Environment (including competitive, economic, political, legal, technological, and sociological forces)
  • Marketing Objectives
  • Marketing Management
  • Marketing Mix (4 Ps/7 Ps, to include product, price, place, and promotion)
  • Marketing Segmentation (including target markets)
  • SWOT Analysis
  • Competitor Analysis
  • Advertising Approach/Strategy
  • Budget

For this activity, submit your marketing plan template, identifying your selected product/service, to your instructor for evaluation and approval.

Things to Remember!

  • Select an existing product or service that you are excited about or have a particular interested in researching.
  • Choose a marketing template that best supports your product/service.  You may use the sample template provided, or you may select a different template with instructor approval.  Although your final marketing plan may vary from APA formatting, it must be a professional document.
  • Be creative … this is a marketing class!

Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. Be sure to check your work and correct any spelling or grammatical errors before you upload it. When you are ready to submit your work, click “Browse My Computer” and find your file. Once you have located your file, click “Open” and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page and click “Submit.”

Use the EC Library resources to properly cite your work: