Develop differentiated marketing mixes (4Ps) for each target market (SPORTS & STUDENT)

This must include marketing objectives and control sections for each mix. All recommendations must be fully justified

Key areas:

• Need to see clearly 2 new target of customers and 2 marketing mix(4Ps) for each new target market

• Marketing plan must cater for 3 years

• Brand position comparison against competition

• Clearly stated of marketing objective and promotion objective

• Gantt chart showing promotion executions of mediums recommendend need to be available for each new segment

• Key promotional communications stated clearly for each target market

• Suggested control and performance measurement to track strategies

• 3 years financial projection