Developing a Market Plan A marketing plan assists you to integrate your total marketing effort.


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Developing a Market Plan A marketing plan assists you to integrate your total marketing effort.


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Developing a Market Plan A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you’re writing a marketing plan you need to be clear about your objectives and how you’ll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: analysis of your current market your business objectives key strategies steps to achieving your objectives proposed budget timing Remember that your marketing plan should remain an ongoing process throughout the life of your business. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.