Developing a Strategy to Build a New Mobile Ordering System

How will Personal Identifiable Information be separated and protected from the information that is necessary to complete the order? How will the mobile ordering app interface with the current point of sale system? How can the company avoid developing a website for each retail outlet? What company costs can be saved using the new app? What additional revenue can be gained using the new app? How will you attract current and new customers to your mobile app by using social media?