Developing and Refining Social Brand

Application to the same organization as defined.

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market share or creating a particular image for your business. We will cover tactics and best practices in the marketing planning process in this class.

Assignment: Based on all the information you have to date, what is your recommendation to develop and refine your social brand?