Discuss and evaluate Costco’s strategy in terms of pricing, product selection and marketing and advertising strategy
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Discuss and evaluate Costco’s strategy in terms of pricing, product selection and marketing and advertising strategy
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“Costco Wholesale” Students will develop a response to the questions below:
Discuss and evaluate Costco’s strategy in terms of pricing, product selection and marketing and advertising strategy.
Discuss whether or not Costco can achieve a sustained competitive advantage with this strategy.
Discuss the alignment of Costco’s mission and strategy.
Evaluate whether or not the strategy supports the mission.
Discuss the company’s business philosophy, values and code of ethics.
Evaluate how these might give Costco a competitive advantage.
