Discuss Branding, Brand Equity and Brand Positioning
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Discuss Branding, Brand Equity and Brand Positioning
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Discuss Branding, Brand Equity and Brand Positioning. What are each of these and why are they essential to effective marketing? Please give an example of a company to engages in effective brand management and how this impacts their success. Provide rationale to support your example/position. 2. From Chapter 9, discuss the stages of new product development (see Figure 9.1, pg 263) and discuss each stage and why it is important to the process of developing a product. 3. From Chapter 12, discuss marketing channels and why this is important.
