Discuss how a better understanding of the internal environment can improve the formulation and implementation of business strategy

The development and implementation of effective strategies requires a sound evaluation and analysis of both the external and internal environments of the organisation. Discuss how a better understanding of the internal environment can improve the formulation and implementation of business strategy. In your answer you should use a structured model of the internal environment ( e.g. McKinsey 7S or Okumus). should aim for a minimum of six (6) peer reviewed journal articles, in addition to other research