Discuss how Nike might move beyond selling high-quality footwear and apparel and utilize its expertise to serve a social need
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Discuss how Nike might move beyond selling high-quality footwear and apparel and utilize its expertise to serve a social need
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The shared value creation framework provides help in making connections between economic needs and social needs in a way that transforms into a business opportunity. Taking the role of consultant to Nike Inc., discuss how Nike might move beyond selling high-quality footwear and apparel and utilize its expertise to serve a social need. Give Nike some advice on actions the company could take in different geographic markets that would connect economic and social needs.
