Discuss how product lifecycle affects product development strategy
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Discuss how product lifecycle affects product development strategy
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QUESTION 1
a) discuss how product lifecycle affects product development strategy.
b) please use one example of a product that is in the early stage of the product life cycle, and one that you believe is a mature product, to describe how the marketing differs for the two.
QUESTION 2
a) trends are changes in the macro environment cannot be easily controlled, but must be monitored. consider the spending power of teenagers, how is this changing and how will this effect marketing.
QUESTION 3
a) please outline the four distinguishing characteristics of a service and provide an example for each. these four characteristic make services different than goods?
b) what challenges do these characteristics of services pose for the marketing of services as opposed to goods?
