Question 1.

1a). Discuss how the application of EPRG model of international market orientations determines the choice between international standardisation and adaptation of a marketing strategy. Use examples to illustrate your answer. [LO1]

1b). Use Global PESTEL external environmental model to identify external threats and opportunities for and organisations of your choice, Underpin your answer with relevant managerial theory and examples.                                                 [LO1.LO2]

Question 2.

2a) The decision to identify and qualify the potential of an international target market requires analysis of a range host country specific factors. Apply any 3 Cs of 12Cs framework to Identify and evaluate country specific factors in qualifying market potential of a country of your choice. Use relevant examples to illustrate your answer. [LO1.LO2]

2b) Choose a UK based organisation and compare any two modes of entry into a country of your choice. Discuss your answer with underlying principles of risk, control and investment levels. [LO2]

Question 3.

3a). Discuss the role of country specific cultural differences in influencing consumer behaviour of a targeted host country of your choice. Use relevant theory and give examples to illustrate your point. [LO3]

3b). Critically analyse how a countryâs cultural differences influence international marketing decisions of a marketing mix. Illustrate your answer with relevant examples. [LO3]