Discuss some of the challenges faced by Renault in devising their marketing communication strategy for the China market.
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Discuss some of the challenges faced by Renault in devising their marketing communication strategy for the China market.
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Question 1
Discuss some of the challenges faced by Renault in devising their marketing communication strategy for the China market.
Question 2
Analyze the importance of a marketing strategy for Renault that aims at achieving consistency in brand images for French cars overall, the Renault brand in general, and specific Renault car models in China and discuss some of the inherent challenges and opportunities in such an approach.
Question 3
Analyze some of the advantages and disadvantages of softer, more informal methods of marketing communications such as social media and brand communities in overcoming the challenges of mainstream marketing communications that Renault can adopt in China. Support your answer with your own suggestions for improvement.
