Discuss “standardization whenever possible; adaptation whenever necessary” with examples

Essay Question- essay needs to be a minimum of 2 and a half pages. APA format with in text citations and sources

listed at the end. Must have a “Marketing Twist” to it.

Discuss “standardization whenever possible; adaptation whenever necessary” with examples. You should discuss standardization and adaptation at every aspect of 4Ps — product, promotion, distribution, and pricing.