Volkswagen
Watch the following video:
https://youtu.be/YB2mXv-9G_M
Discuss the ethical decisions made by Volkswagen. Will they be able to recover from this scandal? If so, how?
Compare and contrast this scandal with the more recent Mitsubishi scandal:
https://www.youtube.com/embed/KmKj2ybmv1k
Course Readings
http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html
https://hbr.org/1968/01/is-business-bluffing-ethical
http://isites.harvard.edu/fs/docs/icb.topic732868.files/Supplemental%20Reading%20for%20Week%205/Canadian%20Paper-NormanMcDonald2003.pdf
http://www.scu.edu/ethics/publications/iie/v4n2/genes.html